Mostrando 10 resultados de: 79
Publisher
Iberian Conference on Information Systems and Technologies, CISTI(20)
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Advances in Intelligent Systems and Computing(7)
4ta. Conferencia Iberoamericana en Sistemas, Cibernetica e Informatica, CISCI 2005, Memorias(5)
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Interacción social(31)
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Medios documentales, educativos, informativos; periodismo(16)
Exploitation of the income system of the web tv of the generalist television in the andean community and southern cone: Advertising as the main route of income
ArticleAbstract: Generalist televisions face a digital migration that allows them to compete efficiently with new opePalabras claves:General television, Income systems, Internet television, Web TVAutores:Ana Cecilia Vaca-Tapia, Francklin Rivas, Legerén-Lago B., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusExpectation Marketing and Technological, Financial, and Image Risk. The Case of the Release of Cyberpunk 2077 Videogame
Conference ObjectAbstract: The relationship between consumer expectations and satisfaction has brought with it, with the help oPalabras claves:consumer behavior, Consumer satisfaction, Expectation marketing, Hype marketing, Risk, TECHNOLOGICAL INNOVATION, videogameAutores:Escourido-Calvo M., Valentín Alejandro Martínez FernándezFuentes:scopusFrom paper to metamedia: The press before the end of printing cycle
ArticleAbstract: We discuss the disappearance of printed newspapers, an important transformation which is a result ofPalabras claves:Daily press, EVOLUTION, Future, media, Metamedia, newspapers, paper, Printed newspapers, ProspectiveAutores:Castellanos-García P., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusFuture funding of public TV and radio in Europe
Conference ObjectAbstract: The analysis of latest figures and funding systems of public TV and Radio in Europe reflects stagnatPalabras claves:Accountability independence, canon, Funding PSM, Governance, Public Media, TV and Radio, Value and responsibilityAutores:Francisco Campos-Freire, Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusDemographic pressure on the water resource and its relationship with the sustainability of the tourist destinations. A analysis for the south of ecuador
ArticleAbstract: The objective of this work is to determine the demographic pressure on water resources in the provinPalabras claves:ECUADOR, loja, TOURISM, WATER, water stressAutores:Christian Stalin Viñán-Merecí, Juan Arteaga, Priscilla Massa-Sánchez, Valentín Alejandro Martínez FernándezFuentes:scopusEcuador's 'four worlds' restaurants: Coast Region, Highlands, Amazon Region and Galápagos Islands on TripAdvisor.com
Conference ObjectAbstract: The online scenario that appeared at the beginning of the 21st century, with the creation of web 2.0Palabras claves:ECUADOR, Four worlds, RESTAURANTS, TripAdvisor.comAutores:Eva Sánchez-Amboage, Ramiro Leonardo Ramírez-Coronel, Valentín Alejandro Martínez Fernández, Verónica Mora JácomeFuentes:scopusConceptual and exploratory approach to the role of trust for an efficient publicity: A neuromarketing perspective
Conference ObjectAbstract: An efficient advertisement gets the expected behavioral reaction of its target audience towards thePalabras claves:Neuromarketing, content, attention, emotion and consummer behavior, Publicity efficiency, trustAutores:Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez FernándezFuentes:scopusConstructing reality through audiences
Book PartAbstract: The media played an essential role in moving linearly the message to a set of receivers unified in aPalabras claves:audiences, Digital network, REALITY, Social media, TruthAutores:María Dolores Mahauad-Burneo, Valentín Alejandro Martínez FernándezFuentes:scopusDifusión de la prensa diaria en España 1998-2008: papel vs digital
ArticleAbstract: The circulation of newspapers that have both a "paper version" and a "free digital" version is analyPalabras claves:audience, Circulation media, digital journalism, Digital newspapers, El Mundo, EXPANSION, internet, Marca, Online journalism, Print newspapersAutores:Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusCredibilidad de los medios de comunicación: análisis de la prensa diaria desde el comportamiento del consumidor
ArticleAbstract: We analysed mass media credibility, focusing particularly on generalist journals. We carried out strPalabras claves:attitude, cbkp_redibility, CONSUMERS, MASS MEDIA, newspapers, questionnaires, User studies, UsersAutores:Calvo-Porral C., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopus