Mostrando 10 resultados de: 83
Publisher
Iberian Conference on Information Systems and Technologies Cisti(20)
Iberian Conference on Information Systems and Technologies, CISTI(20)
Profesional de la Informacion(8)
Advances in Intelligent Systems and Computing(7)
4ta Conferencia Iberoamericana En Sistemas Cibernetica E Informatica Cisci 2005 Memorias(5)
Área temáticas
Interacción social(31)
Dirección general(28)
Producción(23)
Publicidad y relaciones públicas(17)
Medios documentales, educativos, informativos; periodismo(16)
Attitude and Vision of tourism agents in the development of an emerging destination: Case of the Cantón Zapotillo (Loja-Ecuador)
Conference ObjectAbstract: In the case of Ecuador, the tourism sector is seen as a key element for the economic and social devePalabras claves:Canton Zapotillo, Ecuador, Rural community tourism, Tourism management and planning, Turistic developmentAutores:Christian Stalin Viñán-Merecí, Eva Sánchez-Amboage, Rodríguez-Fernández M.M., Valentín Alejandro Martínez FernándezFuentes:scopusAudit of corporate communication and business profitability
Conference ObjectAbstract:Palabras claves:Autores:Cerviño J., Orosa J., Sanz De La Tajada L.A., Valentín Alejandro Martínez FernándezFuentes:scopusAn application of the Box-Jenkins methodology to journalistic marketing: The case of the newspaper: El Progreso
Conference ObjectAbstract:Palabras claves:Autores:Juanatey-Boga S., Orosa J., Rebuge E., Valentín Alejandro Martínez FernándezFuentes:scopusAn approach to the implementation of neuromarketing techniques by european private TV broadcasters
ArticleAbstract: Changes on media context urge companies to adopt alternative and innovative strategies for decision-Palabras claves:audience, CONSUMERS, Decision Making, Entertainment industry, EUROPE, HABITS, impact, media, Neuromarketing, Neuroscience, optimization, Private broadcasters, STRATEGIES, televisionAutores:García-Soidán P., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusAnalysis of communication strategies in the management of food crisis: The Spanish case of bovine spongiform encephalopathy (BSE) or "mad cow disease"
Conference ObjectAbstract:Palabras claves:Autores:Cerviño J., Orosa J., Sanz De La Tajada L.A., Valentín Alejandro Martínez FernándezFuentes:scopusAnálisis de dos modelos de ecuaciones estructurales alternativos para medir la intencion de compra
ArticleAbstract: Structural equation modeling (SEM) is a useful statistical technique that establishes measurement moPalabras claves:Brand Equity, purchase intention, structural equation modelingAutores:Calvo-Porral C., Juanatey-Boga S., Valentín Alejandro Martínez FernándezFuentes:scopusCambio climático y contaminación ambiental como generadores de crisis alimentaria en la américa andina: Un análisis empírico para Ecuador
ArticleAbstract: From the perspective of food sovereignty, this investigation has as main objective to investigate thPalabras claves:Climate change, Ecuador, Farmlands, Food sovereignty, Population growthAutores:Michelle Palacios-Estrada, Priscilla Massa-Sánchez, Valentín Alejandro Martínez FernándezFuentes:scopusConceptual and exploratory approach to the role of trust for an efficient publicity: A neuromarketing perspective
Conference ObjectAbstract: An efficient advertisement gets the expected behavioral reaction of its target audience towards thePalabras claves:Neuromarketing, content, attention, emotion and consummer behavior, Publicity efficiency, trustAutores:Juanatey-Boga S., Raquel Tinoco-Egas, Valentín Alejandro Martínez FernándezFuentes:scopusConstructing reality through audiences
Book PartAbstract: The media played an essential role in moving linearly the message to a set of receivers unified in aPalabras claves:audiences, Digital network, REALITY, Social media, TruthAutores:María Dolores Mahauad-Burneo, Valentín Alejandro Martínez FernándezFuentes:scopusApplication of technology of information and communication in the business world: The value of affiliate marketing
ArticleAbstract: The present economic situation has challenged many firms to focus on technological change showing aPalabras claves:Affiliation marketing and advertising, IT Management, Technological ChangeAutores:Juanatey-Boga S., Rodríguez-Fernández M.M., Rodríguez-Vázquez C., Valentín Alejandro Martínez FernándezFuentes:scopus