Mostrando 2 resultados de: 2
Filtros aplicados
Publisher
Iberian Conference on Information Systems and Technologies, CISTI(1)
Revista Latina de Comunicacion Social(1)
Área temáticas
Interacción social(2)
Cultura e instituciones(1)
Dirección general(1)
Educación superior(1)
Escuelas y sus actividades; educación especial(1)
Origen
scopus(2)
Analysis of communication factors influencing customer loyalty among university students
ArticleAbstract: For all types of organisations, having a portfolio of loyal customers has become the social, economiPalabras claves:Communication channels, Institutional affiliation, Loyalty, SERVICES, STUDENTS, universityAutores:Andrea Victoria Velásquez Benavides, Mónica Elizabeth Abendaño Ramírez, Vanessa K. Duque-RengelFuentes:googlescopusRelationship between the use of social media of the universities of Ecuador Vs. the consumption of millennials
Conference ObjectAbstract: The objectives of this study are A) To analyze the scope of the communication management strategiesPalabras claves:COMMUNICATION, MILLENNIALS, Social media, universitiesAutores:Andrea Victoria Velásquez Benavides, Jhon Rodriguez-Castillo, Mónica Elizabeth Abendaño Ramírez, Vanessa K. Duque-RengelFuentes:googlescopus