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Iberian Conference on Information Systems and Technologies, CISTI(1)
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Efecto del marketing relacional y redes sociales en la satisfacción de universitarios
OtherAbstract: The study aims to analyze the effects of relational marketing and social networks on the satisfactioPalabras claves:Autores:Mayra Ortega-VivancoFuentes:googleEfectos del Covid-19 en el comportamiento del consumidor: Caso Ecuador
ArticleAbstract: El confinamiento como una de las medidas decretadas en la emergencia sanitaria por el gobierno ecuatPalabras claves:Comportamiento del consumidor; Consumer behavior, consumo en Covid-19; consumption in Covid-19, costumbres; customs, entretenimiento; entertainment, relaciones personales; personal relationships, salud emocional; emotional health, sostenibilidad; sustainabilityAutores:Mayra Ortega-VivancoFuentes:googlerraaeEffects of Covid-19 on the purchasing behavior of Generation Z, a study in Ecuador, Mexico and Colombia
Conference ObjectAbstract: The purpose of this research is to know the effects that these sanitary emergency measures by the SAPalabras claves:consumption in crisis, Generation Z, generational consumptiom, structural modelAutores:Fischer L., Larios-Gómez E., Mayra Ortega-Vivanco, Peñalosa M.Fuentes:googlescopusEl Comportamiento del Consumidor Baby Boom en Época del COVID-19 un Estudio en México, Colombia y Ecuador
OtherAbstract: La generación baby boomers (nacidos entre 1946 y 1964) es la generación que se ha visto más afectadaPalabras claves:Autores:Mayra Ortega-VivancoFuentes:googleTópicos de marketing
OtherAbstract: La estructura organizacional de RSU para la Universidad Juárez Autónoma de Tabasco, tiene como objetPalabras claves:Autores:Mayra Ortega-VivancoFuentes:googleRelationship Marketing on Higher Education Institutions (HEI) in Times of Pandemic (Covid-19)
OtherAbstract: The current research aims to analyze the relational marketing application in higher education institPalabras claves:Autores:Mayra Ortega-VivancoFuentes:googlePurchase behavior in COVID-19: A cross study in Mexico, Colombia, and Ecuador
ArticleAbstract: This article explores the critical factors of consumption in Mexico, Ecuador, and Colombia, due to cPalabras claves:Business decision analysis, COMMERCIALIZATION, consumer attitude, Consumption factors, Purchase behavior intercultural study México Colombia Ecuador, Purchase intention in times of pandemicAutores:Fischer L., Larios-Gómez E., Mayra Ortega-Vivanco, Peñalosa M.Fuentes:googlescopus