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Effects of Relational Marketing and Social Networks on the Satisfaction on the University Students
ArticleAbstract: The study aims to analyze the effects of relational marketing and social networks on the satisfactioPalabras claves:COMMUNICATION, PROCEDURES, Relational marketing, SATISFACTION, social mediaAutores:Daysi García-Tinisaray, María Paula Espinosa-Vélez, Mayra Ortega-VivancoFuentes:scopusConsumo en los millennials en época de covid-19 en México, Ecuador y Colombia
OtherAbstract: Este trabajo tiene como objetivo analizar de manera transversal el comportamiento del consumidor dePalabras claves:Autores:Andrea Belen Miranda-Sanchez, Mayra Ortega-VivancoFuentes:googleConsumption in the millennials in the time of covid-19 in mexico, ecuador and colombia
ArticleAbstract: The objective of this work is to analyze in a transversal way the consumer behavior of the generatioPalabras claves:Behavior, consumption, covid-19, MILLENNIALSAutores:Fischer L., López Celis D.M., Mayra Ortega-Vivanco, Peñalosa Otero M.E.Fuentes:scopusEfecto del marketing relacional y redes sociales en la satisfacción de universitarios
OtherAbstract: The study aims to analyze the effects of relational marketing and social networks on the satisfactioPalabras claves:Autores:Mayra Ortega-VivancoFuentes:googleEfectos del Covid-19 en el comportamiento del consumidor: Caso Ecuador
ArticleAbstract: El confinamiento como una de las medidas decretadas en la emergencia sanitaria por el gobierno ecuatPalabras claves:Comportamiento del consumidor; Consumer behavior, consumo en Covid-19; consumption in Covid-19, costumbres; customs, entretenimiento; entertainment, relaciones personales; personal relationships, salud emocional; emotional health, sostenibilidad; sustainabilityAutores:Mayra Ortega-VivancoFuentes:googlerraaeEffects of Covid-19 on the purchasing behavior of Generation Z, a study in Ecuador, Mexico and Colombia
Conference ObjectAbstract: The purpose of this research is to know the effects that these sanitary emergency measures by the SAPalabras claves:consumption in crisis, Generation Z, generational consumptiom, structural modelAutores:Fischer L., Larios-Gómez E., Mayra Ortega-Vivanco, Peñalosa M., Peñalosa Otero M.E.Fuentes:googlescopusPurchase behavior in COVID-19
OtherAbstract: This article explores the critical factors of consumption in Mexico, Ecuador, and Colombia, due to cPalabras claves:Autores:Andrea Belen Miranda-Sanchez, Mayra Ortega-VivancoFuentes:google