Mostrando 6 resultados de: 6
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Publisher
Iberian Conference on Information Systems and Technologies, CISTI(3)
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(1)
Revista Latina de Comunicacion Social(1)
Smart Innovation, Systems and Technologies(1)
Analysis of virtual comunication platforms. Case study: Communication agencies in Chile
Conference ObjectAbstract: This article evaluates the communicative effectiveness and the use of social networks in the communiPalabras claves:Agencies of comunication, DIGITAL COMMUNICATION, ICTs, Social media, SOCIAL NETWORKS, web sitesAutores:Andrea Victoria Velásquez Benavides, Fanny Y. Paladines-Galarza., María José Enríquez-CruzFuentes:googlescopusFrom the mass media to social media: Reflections on the new media ecology
ArticleAbstract: The media ecosystem is a research methodology proposed by Neil Postman and Marshall McLuhan in 1971,Palabras claves:audience, COMMUNICATION, Media ecology, Social mediaAutores:Ana María Beltrán-Flandoli, Andrea Victoria Velásquez Benavides, Juan Carlos Torres-Díaz, Ortiz-León C., Renó D.P.Fuentes:googlescopusUse of 2.0 as a communication tool in the automotive sector in ecuador
ArticleAbstract: Organizational communication revolves around the need to establish strategic actions according to thPalabras claves:communication 2.0, companies, internet, Social media, webAutores:Andrea Victoria Velásquez Benavides, Fanny Paladines Galarza, Karen Nicole Armijos CamachoFuentes:scopusYouTuber and Instagrammer Phenomenon in the Andean Community
Conference ObjectAbstract: The impact of social media has increased significantly in the last decade, thus proliferating the nuPalabras claves:Andean community, INFLUENCER, Instagrammer, Social media, YouTuberAutores:Andrea Victoria Velásquez Benavides, Diana Rivera-Rogel, Eduardo Loaiza-Lima, Rebeca Alejandra Córdova-TapiaFuentes:googlescopusRelationship between the use of social media of the universities of Ecuador Vs. the consumption of millennials
Conference ObjectAbstract: The objectives of this study are A) To analyze the scope of the communication management strategiesPalabras claves:COMMUNICATION, MILLENNIALS, Social media, universitiesAutores:Andrea Victoria Velásquez Benavides, Jhon Rodriguez-Castillo, Mónica Elizabeth Abendaño Ramírez, Vanessa K. Duque-RengelFuentes:googlescopusThe communicatives practice of university students from Ecuador, the influence of mass culture and the factors that determine their transmedia narrative
Conference ObjectAbstract: This research seeks to reveal how in the transmediality of the messages of the young university studPalabras claves:facebook, mass culture, Message, Social media, TRANSMEDIAAutores:Andrea Victoria Velásquez Benavides, Lourdes Paola Ulloa-López, Masjuan M.E.G., Paola Ulloa-LópezFuentes:googlescopus