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Analysis of communication factors influencing customer loyalty among university students
ArticleAbstract: For all types of organisations, having a portfolio of loyal customers has become the social, economiPalabras claves:Communication channels, Institutional affiliation, Loyalty, SERVICES, STUDENTS, universityAutores:Andrea Victoria Velásquez Benavides, Mónica Elizabeth Abendaño Ramírez, Vanessa K. Duque-RengelFuentes:googlescopusFrom the mass media to social media: Reflections on the new media ecology
ArticleAbstract: The media ecosystem is a research methodology proposed by Neil Postman and Marshall McLuhan in 1971,Palabras claves:audience, COMMUNICATION, Media ecology, Social mediaAutores:Ana María Beltrán-Flandoli, Andrea Victoria Velásquez Benavides, Juan Carlos Torres-Díaz, Ortiz-León C., Renó D.P.Fuentes:googlescopusDigital strategic communication in Ecuador’s public organisations Current state and future projection
ArticleAbstract: Introduction: This article analyses how the digital revolution has forced Ecuador’s public organisatPalabras claves:Digital Media, ECUADOR, Public Communication, Public organisations, Strategic communicationAutores:Andrea Victoria Velásquez Benavides, Carlos V. Granda Tandazo, Fanny Y. Paladines-Galarza.Fuentes:googlescopusUniversity labs: Experimentation and innovation. the case of medialab utpl
ArticleAbstract: Latin American universities need to undergo a major technological upgrading to meet the challenges pPalabras claves:COMMUNICATION, Education, innovation, Lab, media, Medialab UTPL, TECHNOLOGYAutores:Ana María Beltrán-Flandoli, Andrea Victoria Velásquez Benavides, Carlos Ortiz-León, Juan Carlos Torres-DíazFuentes:scopus