Mostrando 2 resultados de: 2
Filtros aplicados
Publisher
Advances in Intelligent Systems and Computing(1)
Iberian Conference on Information Systems and Technologies, CISTI(1)
Área de conocimiento
Marketing(1)
Patronage and sponsorship in the online communication management of Ecuadorian companies for improving visibility in digital social media
Book PartAbstract: The advertising channel through the social media shows a lack of efficiency due to the so called “saPalabras claves:Action communication, Corporate social responsibility, Patronage, SponsorshipAutores:J. Paladines Benitez, Jhoana Elizabeth Paladines-Benítez, M. Costa Ruiz, Mónica-Patricia Costa-Ruiz, Raquel Tinoco-Egas, V. Armijos Buitron, Verónica-Alexandra Armijos-BuitrónFuentes:googlerraaescopusThe use of social networks in the management of transnational corporate communication: An analysis conducted on the administrative staff of the Universidad Técnica Particular de Loja in Ecuador, Spain, USA, and Italy [El Uso De Las Redes Sociales En La Gestión De La Comunicación Corporativa Transnacional Análisis de la Universidad Técnica Particular de Loja en Ecuador, España, Estados Unidos e Italia]
ArticleAbstract: The recent introduction of social networks has revolutionized the communication between people and cPalabras claves:management of corporate communication, Social NetworkAutores:B. Aguilar Campoverde, M. Costa Ruiz, V. Armijos BuitronFuentes:rraae