Patronage and sponsorship in the online communication management of Ecuadorian companies for improving visibility in digital social media

Book Part

Abstract: The advertising channel through the social media shows a lack of efficiency due to the so called “sa

Palabras claves:

Action communication, Corporate social responsibility, Patronage, Sponsorship

Autores:

J. Paladines Benitez, Jhoana Elizabeth Paladines-Benítez, M. Costa Ruiz, Mónica-Patricia Costa-Ruiz, Raquel Tinoco-Egas, V. Armijos Buitron, Verónica-Alexandra Armijos-Buitrón

Fuentes:

google

rraae

scopus