Mostrando 2 resultados de: 2
Social media: A new tool for managing innovation in SMEs: Analysis in the service sector in the southern region of Ecuador [Los medios sociales: una nueva herramienta para la gestión de la innovación en las Pymes. Análisis En El Sector Servicios De La Región Sur Del Ecuador]
ArticleAbstract: Today, organizations are called to respond to the growing needs of its customers in a society of conPalabras claves:innovation, managment, Small and medium-sized enterprises, Social mediaAutores:B. Aguilar Campoverde, G. Torres Pereira, M. Zumba ZuñigaFuentes:rraaeThe use of social networks in the management of transnational corporate communication: An analysis conducted on the administrative staff of the Universidad Técnica Particular de Loja in Ecuador, Spain, USA, and Italy [El Uso De Las Redes Sociales En La Gestión De La Comunicación Corporativa Transnacional Análisis de la Universidad Técnica Particular de Loja en Ecuador, España, Estados Unidos e Italia]
ArticleAbstract: The recent introduction of social networks has revolutionized the communication between people and cPalabras claves:management of corporate communication, Social NetworkAutores:B. Aguilar Campoverde, M. Costa Ruiz, V. Armijos BuitronFuentes:rraae