Social media: A new tool for managing innovation in SMEs: Analysis in the service sector in the southern region of Ecuador [Los medios sociales: una nueva herramienta para la gestión de la innovación en las Pymes. Análisis En El Sector Servicios De La Región Sur Del Ecuador]

Article

Abstract: Today, organizations are called to respond to the growing needs of its customers in a society of con

Palabras claves:

innovation, managment, Small and medium-sized enterprises, Social media

Autores:

B. Aguilar Campoverde, G. Torres Pereira, M. Zumba Zuñiga

Fuentes:

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