Segmentation of Tourists in Cultural Events: The Case of The International Classical Theater Festival of Almagro

Article

Abstract: Due to the appearance of a large number of festivals in recent years, the competition for attracting

Palabras claves:

ALMAGRO, FESTIVAL, Loyalty, MOTIVATION, TOURISM

Autores:

Carol Angélica Jara Alba, Jesús Claudio Pérez Gálvez, Jesús Claudio, Gema , Tomás López-Guzman

Fuentes:

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