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Segmentation of Tourists in Cultural Events: The Case of The International Classical Theater Festival of Almagro
ArticleAbstract: Due to the appearance of a large number of festivals in recent years, the competition for attractingPalabras claves:ALMAGRO, FESTIVAL, Loyalty, MOTIVATION, TOURISMAutores:Carol Angélica Jara Alba, Jesús Claudio Pérez Gálvez, Jesús Claudio, Gema , Tomás López-GuzmanFuentes:rraaeTheatre festival as a tourist attraction: a case study of Almagro International Classical Theatre Festival, Spain.
ArticleAbstract: Researchers have become aware of the importance of festivals as a phenomenon worthy of studying, butPalabras claves:Autores:Carol Angélica Jara Alba, Gema Gomez-Casero, Jesús Claudio Pérez Gálvez, Tomás López-GuzmanFuentes:rraae