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Lifestyle and Purchase Intention: The Moderating Role of Education in Bicultural Consumers
ArticleAbstract: This research is the first to analyze the relationship between lifestyles and purchase intentions inPalabras claves:Acculturation/biculturalism, ACTIVITIES, and opinions, bicultural consumer, interests, purchase intention, Theory of planned behaviorAutores:Arias-Bolzmann L.G., Iliana E. Aguilar-RodríguezFuentes:scopusThe relationship of consumer ethnocentrism, purchase intention, and lifestyle in first-generation bicultural ethnic groups
ArticleAbstract: The study analyzed consumer ethnocentrism’s relationship in the first generation Colombian-CanadianPalabras claves:Acculturation/biculturalism, Consumer ethnocentrism, Country of origin, host country, Lifestyle, Purchase intentionsAutores:Arias-Bolzmann L.G., Iliana E. Aguilar-RodríguezFuentes:scopus