Lifestyle and Purchase Intention: The Moderating Role of Education in Bicultural Consumers

Article

Abstract: This research is the first to analyze the relationship between lifestyles and purchase intentions in

Palabras claves:

Acculturation/biculturalism, ACTIVITIES, and opinions, bicultural consumer, interests, purchase intention, Theory of planned behavior

Autores:

Arias-Bolzmann L.G., Iliana E. Aguilar-Rodríguez

Fuentes:

scopus