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Balanced scorecard: Key tool for strategic learning and strengthening in business organizations
ArticleAbstract: The Balanced Scorecard has been conceived as a key tool in administrative management processes, becoPalabras claves:Balanced Scorecard, Management control, Organizational management, Strategic alignment, Strategic MapsAutores:Magda Francisca Cejas Martinez, Mendoza Velazco Derling José, Navarro Cejas Mercedes, Vladimir Vega FalcónFuentes:googlescopusQuality and tourism supply: A study of enterprises linked to rural community-based tourism in the canton of riobamba
ArticleAbstract: This article focuses on the quality and supply of community-based tourism in the rural parishes of CPalabras claves:entrepreneurship, quality of services, RIOBAMBA, Rural Tourism, tourism offerAutores:Magda Francisca Cejas Martinez, Mora O.P.F., Paula Elizabeth Moreno Aguirre, Silvia Marieta Aldáz Hernández, Vaca D.M.G.Fuentes:scopus