The generation of experiences as a differentiating strategic factor in the design of products: An approach from neuromarketing

Conference Object

Abstract: The current market environment is extremely competitive. In recent years, the increase in competitio

Palabras claves:

COMMUNICATION, design, EXPERIENCE, Neuromarketing, Product, Strategy

Autores:

Cuns M.C., Eva Sánchez-Amboage, Pollán M.E.M.

Fuentes:

scopus