Using daily store-level data to understand price promotion effects in a semiparametric regression model

Article

Abstract: Though it has been widely reported in the marketing literature that temporary price discounts genera

Palabras claves:

Daily store-level scanner-data, Deal effect curve, Semiparametric regression

Autores:

Gómez-Borja M.A., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mollá-Descals A.

Fuentes:

scopus