Structure of Relationships Between the University Organizational Image and Student Loyalty

Article

Abstract: The aim of this research is to contrast an explanatory model of how the perceived organizational ima

Palabras claves:

higher education, Loyalty, organizational image, S-U identification, SATISFACTION, university

Autores:

Del Río‐Rama M.d.l.C., Durán‐sánchez A., José Álvarez-García, Oliveira C.

Fuentes:

scopus