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Conference Object(2)
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Advances in Intelligent and Soft Computing(1)
International Conference on Logistics, Engineering, Management and Computer Science, LEMCS 2014(1)
Competitive advantage in e-commerce: The case of database marketing
Conference ObjectAbstract: In the contemporary competitive environment, the way that organizations generate, manipulate, selectPalabras claves:competitive advantage, Database marketing, E-CommerceAutores:Maria Fernanda Augusto, Silva C., Teresa GuardaFuentes:googlescopusDatabase marketing tools for SMEs: The case of RFM model
Conference ObjectAbstract: Small and medium-sized enterprises (SMEs) are the engines of global economic growth. In the today coPalabras claves:Database marketing, RFM model, smes, Ve advantageAutores:Costa A., Lourenço J., Maria Fernanda Augusto, Silva C., Sousa A., Teresa GuardaFuentes:googlescopus