Purchase behavior in COVID-19: A cross study in Mexico, Colombia, and Ecuador

Article

Abstract: This article explores the critical factors of consumption in Mexico, Ecuador, and Colombia, due to c

Palabras claves:

Business decision analysis, COMMERCIALIZATION, consumer attitude, Consumption factors, Purchase behavior intercultural study México Colombia Ecuador, Purchase intention in times of pandemic

Autores:

Fischer L., Larios-Gómez E., Mayra Ortega-Vivanco, Peñalosa M.

Fuentes:

google

scopus