Cognitive, experiential, and marketing factors mediate the effect of brand personality on brand equity

Article

Abstract: Many researchers have investigated the effects of brand personality on brand equity; however, the an

Palabras claves:

Brand Equity, Brand personality, Branding strategies, Cognitive factors, Cosmetics industry, Experiential factors, Marketing factors

Autores:

Adriana Andrea Amaya Rivas, Ju T.L., Liao Y.K., Wu W.Y.

Fuentes:

google

scopus