The relationship between small business market orientation and environmental uncertainty

Article

Abstract: Purpose: While literature has examined market orientation, it is limited with respect to small busin

Palabras claves:

Brazil, competitive advantage, Environmental uncertainty, Market orientation, marketing strategy, Small business marketing, Small enterprises, SME marketing

Autores:

Didonet S.R., Guillermo Javier Díaz-Villavicencio, Palmer M., Simmons G.

Fuentes:

scopus