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Market Orientation's Boundary-Spanning Role to Support Innovation in SMEs
ArticleAbstract: This study aims to examine the relationship between market orientation, sources of innovation and inPalabras claves:Autores:Didonet S.R., Guillermo Javier Díaz-Villavicencio, Palmer M., Simmons G.Fuentes:scopusThe relationship between small business market orientation and environmental uncertainty
ArticleAbstract: Purpose: While literature has examined market orientation, it is limited with respect to small businPalabras claves:Brazil, competitive advantage, Environmental uncertainty, Market orientation, marketing strategy, Small business marketing, Small enterprises, SME marketingAutores:Didonet S.R., Guillermo Javier Díaz-Villavicencio, Palmer M., Simmons G.Fuentes:scopus