Mostrando 9 resultados de: 9
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Journal of Business Research(2)
Recherche et Applications en Marketing(2)
Applied Economics(1)
Handbook of Research on Franchising(1)
Journal of Retailing(1)
Brand equity protection and new geographic dynamics evidence from franchising in Brazil
ArticleAbstract: The success of franchising contracts may depend on the market. Business format franchising is basedPalabras claves:agency theory, brand equity protection, Distance, emerging market, Franchise contract, marketing strategy, payment terms, two-step Murphy and Topel methodologyAutores:Fadairo M., Kaswengi J., Lanchimba Cintya, Silva Bitti E.J.Fuentes:scopusFranchising in Latin America
Book PartAbstract:Palabras claves:Autores:Fadairo M., Lanchimba CintyaFuentes:googlescopusEntrepreneurial orientation, risk and incentives: the case of franchising
ArticleAbstract: The standard principal-agent model pbkp_redicts a trade-off in contract design between the protectioPalabras claves:Contractual design, Entrepreneurial orientation, Moral Hazard, Risk, Royalty rateAutores:Fadairo M., Lanchimba Cintya, Windsperger J.Fuentes:googlescopusHow to erase gender differences in entrepreneurial success? Look at the ecosystem
ArticleAbstract: Entrepreneurial ecosystems have become a popular concept within research and practitioner contexts.Palabras claves:Ecosystem perspective, Entrepreneurial success, Female entrepreneurship, INDIA, Strategic entrepreneurship, Women's empowermentAutores:Doshi V., Fadairo M., Kaciak E., Lanchimba Cintya, Welsh D.H.B.Fuentes:googlescopusOrganizational choices and performance in distribution systems
ArticleAbstract: This article studies the performance of distribution networks as the result of a range of organizatiPalabras claves:endogeneity, Franchising, simultaneous equations, three-stage least squaresAutores:Fadairo M., Lanchimba CintyaFuentes:googlescopusShould I Stay or Should I Go? Geographic Entrepreneurial Choices in Brazilian Franchising
ArticleAbstract: In the broad empirical literature on franchising, performance outcomes of location decisions appearPalabras claves:Autores:Fadairo M., Lanchimba Cintya, Silva Bitti E.J., Silva V.L.D.S.Fuentes:googlescopusProtection du capital marque et nouvelles dynamiques géographiques : un travail empirique sur la franchise au Brésil
ArticleAbstract: Cet article s’intéresse aux clauses contractuelles dans les contrats de franchise. Le succès de cesPalabras claves:clauses monétaires, contrat de franchise, Distance, image de la marque, marché émergent, méthodologie de Murphy et Topel, stratégie marketing, théorie de l’agenceAutores:Fadairo M., Kaswengi J., Lanchimba Cintya, Silva Bitti E.J.Fuentes:googlescopusThe Choice of Exclusive Dealing: Economic Rationales and Evidence from French Retail Chains
ArticleAbstract: As one of the most common business practices in retailing, exclusive dealing (ED) restrictions are oPalabras claves:Brand strategy, Exclusive dealing, Retail contract, Vertical restraintsAutores:Fadairo M., Lanchimba Cintya, Yu J.Fuentes:googlescopusThe impact of franchisor signaling on entrepreneurship in emerging markets
ArticleAbstract: This article contributes to the body of knowledge on emerging economy entrepreneurship in terms of fPalabras claves:Brazil, Emerging market economies, Franchising, New business development, SignalingAutores:Fadairo M., Lanchimba Cintya, Silva V.L.D.S., Welsh D.H.B.Fuentes:googlescopus