Mostrando 2 resultados de: 2
Filtros aplicados
Subtipo de publicación
Article(2)
Área temáticas
Dirección general(2)
Comercio(1)
Funcionamiento de bibliotecas y archivos(1)
Programación informática, programas, datos, seguridad(1)
Publicidad y relaciones públicas(1)
Año de Publicación
2014(2)
Origen
scopus(2)
Managing corporate reputation: A perspective on the Spanish market
ArticleAbstract: The management of corporate reputation (CR) and its integration in corporate culture are key aspectsPalabras claves:chief communication officer, chief reputation officer, Corporate reputation, corporate reputation department, Intangibles managementAutores:Cardona J., Casado A.M., Jose Ignacio PelaezFuentes:scopusIntangible management monitors and tools: Reviews
ArticleAbstract: During the last decade it has been observed that companies have dedicated more effort and resourcesPalabras claves:Corporate reputation intelligent system, Expert systems, Intangible management, Intangible monitors/tools, Relational capitalAutores:Casado A.M., Jose Ignacio PelaezFuentes:scopus