Mostrando 2 resultados de: 2
Filtros aplicados
Publisher
Corporate Reputation Review(1)
Proceedings of the 2013 39th Latin American Computing Conference, CLEI 2013(1)
Origen
scopus(2)
A perception group decision model to evaluate corporate reputation
Conference ObjectAbstract: Corporate reputation is an intangible asset of great value for the enterprise, its identification anPalabras claves:Corporate reputation, enterprise value, Information Aggregation, perception group decisionAutores:Casado A.M., E. R Yanez B, Jose Ignacio PelaezFuentes:scopusManaging corporate reputation: A perspective on the Spanish market
ArticleAbstract: The management of corporate reputation (CR) and its integration in corporate culture are key aspectsPalabras claves:chief communication officer, chief reputation officer, Corporate reputation, corporate reputation department, Intangibles managementAutores:Cardona J., Casado A.M., Jose Ignacio PelaezFuentes:scopus