Mostrando 3 resultados de: 3
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Publisher
Corporate Reputation Review(1)
Proceedings of the 2013 39th Latin American Computing Conference, CLEI 2013(1)
WMSCI 2016 - 20th World Multi-Conference on Systemics, Cybernetics and Informatics, Proceedings(1)
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Dirección general(3)
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scopus(3)
A perception group decision model to evaluate corporate reputation
Conference ObjectAbstract: Corporate reputation is an intangible asset of great value for the enterprise, its identification anPalabras claves:Corporate reputation, enterprise value, Information Aggregation, perception group decisionAutores:Casado A.M., E. R Yanez B, Jose Ignacio PelaezFuentes:scopusManaging corporate reputation: A perspective on the Spanish market
ArticleAbstract: The management of corporate reputation (CR) and its integration in corporate culture are key aspectsPalabras claves:chief communication officer, chief reputation officer, Corporate reputation, corporate reputation department, Intangibles managementAutores:Cardona J., Casado A.M., Jose Ignacio PelaezFuentes:scopusThe value of corporate reputation in the bankruptcy risk
Conference ObjectAbstract: In recent years CR has been considered by experts as one of the most important intangibles assets foPalabras claves:Bankruptcy risk, Corporate reputation, Financial performance, Generalized regression neural networks, Unsystematic riskAutores:Casado A.M., Estela R. Yanez, Pelaez A.Fuentes:scopus