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Publisher: "Corporate Reputation Review"

Subtipo de publicación

Área temáticas

Dirección general(1)

Publicidad y relaciones públicas(1)

Área de conocimiento

Comunicación(1)

Año de Publicación

Origen

Palabras Claves

Corporate reputation(1)

Intangibles management(1)

chief communication officer(1)

chief reputation officer(1)

corporate reputation department(1)

Managing corporate reputation: A perspective on the Spanish market

Abstract: The management of corporate reputation (CR) and its integration in corporate culture are key aspects

Palabras claves:

chief communication officer, chief reputation officer, Corporate reputation, corporate reputation department, Intangibles management

Cardona J., Casado A.M., Jose Ignacio Pelaez