Olive oil and the millennial generation in Chile. What do these consumers consider when buying this product?

Article

Abstract: This study aimed to identify the attributes influencing the purchase decision process of the olive o

Palabras claves:

CHILE, consumer, MILLENNIALS, Oil olive, segmentation

Autores:

Berta Schnettler, Boza S., Carmen Lapo, Geldes C., Germán Enrique Lobos, Mora M., Paz R.

Fuentes:

scopus