Pollán M.E.M.
21
Coauthors
8
Documentos
Volumen de publicaciones por año
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| Año de publicación | Num. Publicaciones |
|---|---|
| 2018 | 2 |
| 2019 | 2 |
| 2020 | 1 |
| 2021 | 1 |
| 2022 | 1 |
| 2023 | 1 |
Publicaciones por áreas de conocimiento
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| Área de conocimiento | Num. Publicaciones |
|---|---|
| Marketing | 5 |
| Turismo | 4 |
| Comunicación | 2 |
| Redes sociales | 1 |
| Psicología social | 1 |
| Religión | 1 |
| Publicidad | 1 |
Publicaciones por áreas temáticas
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| Área temática | Num. Publicaciones |
|---|---|
| Interacción social | 4 |
| Cultura e instituciones | 3 |
| Medios documentales, educativos, informativos; periodismo | 2 |
| Producción | 2 |
| Dirección general | 2 |
| Ciencias de la computación | 1 |
| Comercio, comunicaciones, transporte | 1 |
| Literatura y retórica | 1 |
| Religión | 1 |
| Biblia | 1 |
Principales fuentes de datos
| Origen | Num. Publicaciones |
|---|---|
| Scopus | 8 |
| Google Scholar | 1 |
| RRAAE | 0 |
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Coautores destacados por número de publicaciones
| Coautor | Num. Publicaciones |
|---|---|
| Eva Sánchez-Amboage | 6 |
| Verónica Crespo-Pereira | 3 |
| Valentín Alejandro Martínez Fernández | 3 |
| Rodríguez-Vázquez C. | 2 |
| Juanatey-Boga S. | 2 |
| Fernández M.M.R. | 1 |
| Carlos Toural-Bran | 1 |
| Alex-Paúl Ludeña-Reyes | 1 |
| Cuns M.C. | 1 |
| María Dolores Mahauad-Burneo | 1 |
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Top Keywords
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Publicaciones del autor
Facing the challenges of metaverse: a systematic literature review from Social Sciences and Marketing and Communication
ArticleAbstract: The metaverse is the conjunction and optimization of the possibilities of the Internet and technologPalabras claves:Augmented reality, Brands, Business, Extended reality, innovation, MARKETING, MASS MEDIA, metaverse, mixed reality, Neuromarketing, Neuroscience, social sciences, Social value, Systematic Review, Virtual worldsAutores:Eva Sánchez-Amboage, Pollán M.E.M., Verónica Crespo-PereiraFuentes:scopusEffects of social media on structural social capital and subjective well-being: Insights from a review of the literature
Conference ObjectAbstract: In recent years, the presence of digital and the use of online interaction platforms and tools has bPalabras claves:Bonding social capital, Bridging social capital, Relationship Marketing, Social media, Subjective Well-BeingAutores:Eva Sánchez-Amboage, Pollán M.E.M., Rodríguez-Vázquez C.Fuentes:scopusThe generation of experiences as a differentiating strategic factor in the design of products: An approach from neuromarketing
Conference ObjectAbstract: The current market environment is extremely competitive. In recent years, the increase in competitioPalabras claves:COMMUNICATION, design, EXPERIENCE, Neuromarketing, Product, StrategyAutores:Cuns M.C., Eva Sánchez-Amboage, Pollán M.E.M.Fuentes:scopusShort video content in the brand strategy. Analysis of the use of TikTok by the Prado Museum
ArticleAbstract: In a society marked by the digital issue and the global pandemic by COVID-19, museums have experiencPalabras claves:Autores:Carlos Toural-Bran, Eva Sánchez-Amboage, Pollán M.E.M., Verónica Crespo-PereiraFuentes:scopusReligious tourism and pilgrimage to the Ecuadorian Andes: The case of the virgin of El Cisne
Book PartAbstract: The singularities of the pilgrimage to the Virgin of El Cisne in the South of Ecuador identify it asPalabras claves:Autores:Eva Sánchez-Amboage, Fernández M.M.R., Pollán M.E.M., Valentín Alejandro Martínez FernándezFuentes:scopus