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Iberian Conference on Information Systems and Technologies, CISTI(1)
Revista Mediterranea de Comunicacion(1)
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Interacción social(2)
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Medios documentales, educativos, informativos; periodismo(1)
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scopus(2)
Short video content in the brand strategy. Analysis of the use of TikTok by the Prado Museum
ArticleAbstract: In a society marked by the digital issue and the global pandemic by COVID-19, museums have experiencPalabras claves:Autores:Carlos Toural-Bran, Eva Sánchez-Amboage, Pollán M.E.M., Verónica Crespo-PereiraFuentes:scopusTime as a constituent value in attention economy
Conference ObjectAbstract: In today's global society, where everything flows like liquid through the digital network and its noPalabras claves:Attention economy, BIG DATA, CONTENT MARKETING, engagementAutores:Juanatey-Boga S., María Dolores Mahauad-Burneo, Pollán M.E.M., Valentín Alejandro Martínez FernándezFuentes:scopus