The twilight of advertising investment in Spanish regional televisions: Bankruptcy of a financing model

Conference Object

Abstract: Advertising investment in Spanish regional televisions, publicly owned media, was already below one

Palabras claves:

Advertising investment, autonomous television, television financing

Autores:

Juanatey-Boga S., Pollán M.E.M., Valentín Alejandro Martínez Fernández, Verónica Crespo-Pereira

Fuentes:

scopus