Mostrando 4 resultados de: 4
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Iberian Conference on Information Systems and Technologies, CISTI(3)
Revista Mediterranea de Comunicacion(1)
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Cultura e instituciones(2)
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Medios documentales, educativos, informativos; periodismo(1)
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scopus(4)
Effects of social media on structural social capital and subjective well-being: Insights from a review of the literature
Conference ObjectAbstract: In recent years, the presence of digital and the use of online interaction platforms and tools has bPalabras claves:Bonding social capital, Bridging social capital, Relationship Marketing, Social media, Subjective Well-BeingAutores:Eva Sánchez-Amboage, Pollán M.E.M., Rodríguez-Vázquez C.Fuentes:scopusShort video content in the brand strategy. Analysis of the use of TikTok by the Prado Museum
ArticleAbstract: In a society marked by the digital issue and the global pandemic by COVID-19, museums have experiencPalabras claves:Autores:Carlos Toural-Bran, Eva Sánchez-Amboage, Pollán M.E.M., Verónica Crespo-PereiraFuentes:scopusThe generation of experiences as a differentiating strategic factor in the design of products: An approach from neuromarketing
Conference ObjectAbstract: The current market environment is extremely competitive. In recent years, the increase in competitioPalabras claves:COMMUNICATION, design, EXPERIENCE, Neuromarketing, Product, StrategyAutores:Cuns M.C., Eva Sánchez-Amboage, Pollán M.E.M.Fuentes:scopusTime as a constituent value in attention economy
Conference ObjectAbstract: In today's global society, where everything flows like liquid through the digital network and its noPalabras claves:Attention economy, BIG DATA, CONTENT MARKETING, engagementAutores:Juanatey-Boga S., María Dolores Mahauad-Burneo, Pollán M.E.M., Valentín Alejandro Martínez FernándezFuentes:scopus