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Iberian Conference on Information Systems and Technologies, CISTI(1)
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Ciencias de la computación(1)
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scopus(2)
Facing the challenges of metaverse: a systematic literature review from Social Sciences and Marketing and Communication
ArticleAbstract: The metaverse is the conjunction and optimization of the possibilities of the Internet and technologPalabras claves:Augmented reality, Brands, Business, Extended reality, innovation, MARKETING, MASS MEDIA, metaverse, mixed reality, Neuromarketing, Neuroscience, social sciences, Social value, Systematic Review, Virtual worldsAutores:Eva Sánchez-Amboage, Pollán M.E.M., Verónica Crespo-PereiraFuentes:scopusThe generation of experiences as a differentiating strategic factor in the design of products: An approach from neuromarketing
Conference ObjectAbstract: The current market environment is extremely competitive. In recent years, the increase in competitioPalabras claves:COMMUNICATION, design, EXPERIENCE, Neuromarketing, Product, StrategyAutores:Cuns M.C., Eva Sánchez-Amboage, Pollán M.E.M.Fuentes:scopus