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Social capital, an "asset" for community tourism in Ecuador
Conference ObjectAbstract: The aim of this paper is to study the role played by social capital as an 'asset' for community tourPalabras claves:COMMUNITY TOURISM, Cooperation, ECUADOR, Linking social capital, social capital, Social infrastructureAutores:Alex-Paúl Ludeña-Reyes, Eva Sánchez-Amboage, Pollán M.E.M., Rodríguez-Vázquez C.Fuentes:googlescopusThe generation of experiences as a differentiating strategic factor in the design of products: An approach from neuromarketing
Conference ObjectAbstract: The current market environment is extremely competitive. In recent years, the increase in competitioPalabras claves:COMMUNICATION, design, EXPERIENCE, Neuromarketing, Product, StrategyAutores:Cuns M.C., Eva Sánchez-Amboage, Pollán M.E.M.Fuentes:scopus