Short video content in the brand strategy. Analysis of the use of TikTok by the Prado Museum

Article

Abstract: In a society marked by the digital issue and the global pandemic by COVID-19, museums have experienc

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Autores:

Carlos Toural-Bran, Eva Sánchez-Amboage, Pollán M.E.M., Verónica Crespo-Pereira

Fuentes:

scopus