Mostrando 5 resultados de: 5
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Conference Object(5)
Effects of social media on structural social capital and subjective well-being: Insights from a review of the literature
Conference ObjectAbstract: In recent years, the presence of digital and the use of online interaction platforms and tools has bPalabras claves:Bonding social capital, Bridging social capital, Relationship Marketing, Social media, Subjective Well-BeingAutores:Eva Sánchez-Amboage, Pollán M.E.M., Rodríguez-Vázquez C.Fuentes:scopusSocial capital, an "asset" for community tourism in Ecuador
Conference ObjectAbstract: The aim of this paper is to study the role played by social capital as an 'asset' for community tourPalabras claves:COMMUNITY TOURISM, Cooperation, ECUADOR, Linking social capital, social capital, Social infrastructureAutores:Alex-Paúl Ludeña-Reyes, Eva Sánchez-Amboage, Pollán M.E.M., Rodríguez-Vázquez C.Fuentes:googlescopusThe generation of experiences as a differentiating strategic factor in the design of products: An approach from neuromarketing
Conference ObjectAbstract: The current market environment is extremely competitive. In recent years, the increase in competitioPalabras claves:COMMUNICATION, design, EXPERIENCE, Neuromarketing, Product, StrategyAutores:Cuns M.C., Eva Sánchez-Amboage, Pollán M.E.M.Fuentes:scopusThe twilight of advertising investment in Spanish regional televisions: Bankruptcy of a financing model
Conference ObjectAbstract: Advertising investment in Spanish regional televisions, publicly owned media, was already below onePalabras claves:Advertising investment, autonomous television, television financingAutores:Juanatey-Boga S., Pollán M.E.M., Valentín Alejandro Martínez Fernández, Verónica Crespo-PereiraFuentes:scopusTime as a constituent value in attention economy
Conference ObjectAbstract: In today's global society, where everything flows like liquid through the digital network and its noPalabras claves:Attention economy, BIG DATA, CONTENT MARKETING, engagementAutores:Juanatey-Boga S., María Dolores Mahauad-Burneo, Pollán M.E.M., Valentín Alejandro Martínez FernándezFuentes:scopus