Creativity as an indicator of business competitiveness in the Mexican advertising landscape

Article

Abstract: Advertisement rankings have a high repercussion in the advertising industry. Creativity is one of th

Palabras claves:

Advertising agencies, COMPETITIVENESS, positioning, Ranking creativity, Tendency

Autores:

Estela Núñez-Barriopedro, García-Martín J., Rafael Ravina-Ripoll

Fuentes:

scopus