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Effects of Covid-19 on the purchasing behavior of Generation Z, a study in Ecuador, Mexico and Colombia
Conference ObjectAbstract: The purpose of this research is to know the effects that these sanitary emergency measures by the SAPalabras claves:consumption in crisis, Generation Z, generational consumptiom, structural modelAutores:Fischer L., Larios-Gómez E., Mayra Ortega-Vivanco, Peñalosa M.Fuentes:googlescopusPurchase behavior in COVID-19: A cross study in Mexico, Colombia, and Ecuador
ArticleAbstract: This article explores the critical factors of consumption in Mexico, Ecuador, and Colombia, due to cPalabras claves:Business decision analysis, COMMERCIALIZATION, consumer attitude, Consumption factors, Purchase behavior intercultural study México Colombia Ecuador, Purchase intention in times of pandemicAutores:Fischer L., Larios-Gómez E., Mayra Ortega-Vivanco, Peñalosa M.Fuentes:googlescopus