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Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)(2)
Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions(1)
Proceedings of the 6th Iberian Conference on Information Systems and Technologies, CISTI 2011(1)
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scopus(4)
Analysis of the variables which determine a good e-marketing strategy: The techniques most used during times of crisis
Book PartAbstract: Internet marketing covers all aspects related to the promotion and sale of a product or service throPalabras claves:Autores:Carlos De Castro Lozano, De La Torre-Diéz I., López-Coronado M., Sainz de Abajo B.Fuentes:scopusContent management system for developing a virtual platform for association of women's aid with lack of resources
Conference ObjectAbstract: In this paper we show a Virtual Platform for an Association of Women's Aid called Centro Integral dePalabras claves:Content Management System (CMS), Joomla!, MySQL, Php, virtual platform, XAMPPAutores:Burón Fernández F.J., Carlos De Castro Lozano, Flores García A., López-Coronado M., Sainz de Abajo B., Salcines E.G.Fuentes:scopusMobile payment system based on 2D barcodes
Conference ObjectAbstract: This paper presents a comparison of the most frequently used mobile commerce services according to tPalabras claves:2D barcode, Killer Apps, m-banking, m-Commerce, m-payments, Wireless networkAutores:Carlos De Castro Lozano, Fernández F.J.B., López-Coronado M., Sainz de Abajo B., Salcines E.G.Fuentes:scopusThe leap of a provincial SME into the global market using E-commerce: The success of adequate planning
Conference ObjectAbstract: The leap into the global market is not easy when it involves a provincial family business. This artiPalabras claves:Commercial strategy, E-Commerce, Enterprise Resource Planning (ERP), Small and Medium Enterprise (SME), successAutores:Burón Fernández F.J., Carlos De Castro Lozano, López-Coronado M., Sainz de Abajo B., Salcines E.G.Fuentes:scopus