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Brand valuation proposal model for family and non-family cold meats companies. Case study: sausages la Italiana and plumrose
Conference ObjectAbstract: The study evaluates the family business of cold meats La Italiana, and the non-family business PlumrPalabras claves:Brand attributes, Brand value, perceptionAutores:Ashley D. Franco-Lara, Barbery-Montoya D.C., Isaac D. Calle VargasFuentes:scopusHow are snack brands different? An intergenerational analysis of brand value
ArticleAbstract: The generational differences can provide a different perception of brand value in little differentiaPalabras claves:archetype, Differentiation, Emotion, IdentityAutores:Barbery-Montoya D.C., Félix M. Carrera-Buri, Juan J. Lopez-Navarro, Lourdes L. Cantos-BrunesFuentes:scopus