Effects of sustainable development perceived by the consumer. A model proposal for hypermarkets in Ecuador

Article

Abstract: The objective of this work was to analyze the incidence of sustainable development on the chain of e

Palabras claves:

Brand Equity, Consumer perception, Loyalty, Perceived value, Sustainable Development

Autores:

Gil-Saura I., Irene Sánchez-González, Ruiz-Molina M.E.

Fuentes:

google

scopus