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Effects of sustainable development perceived by the consumer. A model proposal for hypermarkets in Ecuador
ArticleAbstract: The objective of this work was to analyze the incidence of sustainable development on the chain of ePalabras claves:Brand Equity, Consumer perception, Loyalty, Perceived value, Sustainable DevelopmentAutores:Gil-Saura I., Irene Sánchez-González, Ruiz-Molina M.E.Fuentes:googlescopusEthically minded consumer behavior, retailers’ commitment to sustainable development, and store equity in hypermarkets
ArticleAbstract: The present paper analyzed the influence of ethically minded consumer behavior on retailer’s commitmPalabras claves:Ethically minded consumer behavior, Loyalty, Perceived value, Store equity, Sustainable development as perceived by consumers, Word-of-mouthAutores:Gil-Saura I., Irene Sánchez-González, Ruiz-Molina M.E.Fuentes:googlescopus