Jiménez-Marín G.
17
Coauthors
6
Documentos
Volumen de publicaciones por año
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| Año de publicación | Num. Publicaciones |
|---|---|
| 2020 | 1 |
| 2021 | 4 |
| 2022 | 1 |
Publicaciones por áreas de conocimiento
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| Área de conocimiento | Num. Publicaciones |
|---|---|
| Marketing | 7 |
| Comunicación | 3 |
| Ingeniería energética | 1 |
| Publicidad | 1 |
Publicaciones por áreas temáticas
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| Área temática | Num. Publicaciones |
|---|---|
| Dirección general | 5 |
| Interacción social | 4 |
| Procesos sociales | 2 |
| Publicidad y relaciones públicas | 2 |
| Economía de la tierra y la energía | 1 |
| Comercio, comunicaciones, transporte | 1 |
| Otros problemas y servicios sociales | 1 |
| Producción | 1 |
| Artes textiles | 1 |
Principales fuentes de datos
| Origen | Num. Publicaciones |
|---|---|
| Scopus | 6 |
| Google Scholar | 3 |
| RRAAE | 0 |
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Coautores destacados por número de publicaciones
| Coautor | Num. Publicaciones |
|---|---|
| Galiano-Coronil A. | 6 |
| Zambrano R.E. | 5 |
| Tobar Pesantez Luis Bayardo | 3 |
| Rafael Ravina-Ripoll | 3 |
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Top Keywords
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Publicaciones del autor
Organizational communication and social marketing strategies targeting Spanish consumers of fashion. Sustainability as a form of happiness management
ArticleAbstract: Purpose: The purpose of this study is to understand the perception and purchase intentions of SpanisPalabras claves:Advertising, Communications, companies, happiness, MARKETING, Social, SustainabilityAutores:Galiano-Coronil A., Jiménez-Marín G., Tobar Pesantez Luis BayardoFuentes:googlescopusChildren, media and food. A new paradigm in food advertising, social marketing and happiness management
ArticleAbstract: The growing number of children who are obese or overweight in certain countries or geographical areaPalabras claves:Advertising, childhood, HEALTH, media, PAOS Code, televisionAutores:Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.Fuentes:scopusCommunication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain
ArticleAbstract: The challenges imposed by the global development agenda imply reflecting on the role and contributioPalabras claves:COMMUNICATION, happiness, POLICY, Social marketing, Social media, SUSTAINABLE DEVELOPMENT GOALSAutores:Galiano-Coronil A., Jiménez-Marín G., Tobar Pesantez Luis Bayardo, Zambrano R.E.Fuentes:googlescopusBRAND MANAGEMENT FROM SOCIAL MARKETING AND HAPPINESS MANAGEMENT BINOMIAL OF IN THE AGE OF INDUSTRY 4.0
ArticleAbstract: There is a correlation between social marketing management and its strategic approach to brand managPalabras claves:Advertising, Brand, happiness, management, Marketing socialAutores:Galiano-Coronil A., Jiménez-Marín G., Tobar Pesantez Luis Bayardo, Zambrano R.E.Fuentes:googlescopusBusiness and energy efficiency in the age of industry 4.0: The hulten, broweus and Van Dijk sensory marketing model applied to spanish textile stores during the COVID-19 crisis
ArticleAbstract: Strategic and tactical factors come into play in shop competitiveness where, in addition to the prodPalabras claves:covid-19, industry 4.0, Merchandising, Retail, Sensory marketingAutores:Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.Fuentes:scopus