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Food and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective
ArticleAbstract: Eating Disorders (ED) and obesity are a pandemic in developed and developing societies. In 2018, SpaPalabras claves:Advertising, CHILDREN, Educommunication, FOOD, happiness management, HEALTH, MOBILE DEVICES, Social marketingAutores:Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.Fuentes:scopusOrganizational communication and social marketing strategies targeting Spanish consumers of fashion. Sustainability as a form of happiness management
ArticleAbstract: Purpose: The purpose of this study is to understand the perception and purchase intentions of SpanisPalabras claves:Advertising, Communications, companies, happiness, MARKETING, Social, SustainabilityAutores:Galiano-Coronil A., Jiménez-Marín G., Tobar Pesantez Luis BayardoFuentes:googlescopus