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Article(2)
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Dirección general(2)
Comercio, comunicaciones, transporte(1)
Economía de la tierra y la energía(1)
Interacción social(1)
Procesos sociales(1)
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ODS 12: Producción y consumo responsables(2)
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Año de Publicación
2021(2)
BRAND MANAGEMENT FROM SOCIAL MARKETING AND HAPPINESS MANAGEMENT BINOMIAL OF IN THE AGE OF INDUSTRY 4.0
ArticleAbstract: There is a correlation between social marketing management and its strategic approach to brand managPalabras claves:Advertising, Brand, happiness, management, Marketing socialAutores:Galiano-Coronil A., Jiménez-Marín G., Tobar Pesantez Luis Bayardo, Zambrano R.E.Fuentes:googlescopusBusiness and energy efficiency in the age of industry 4.0: The hulten, broweus and Van Dijk sensory marketing model applied to spanish textile stores during the COVID-19 crisis
ArticleAbstract: Strategic and tactical factors come into play in shop competitiveness where, in addition to the prodPalabras claves:covid-19, industry 4.0, Merchandising, Retail, Sensory marketingAutores:Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.Fuentes:scopus