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Children, media and food. A new paradigm in food advertising, social marketing and happiness management
ArticleAbstract: The growing number of children who are obese or overweight in certain countries or geographical areaPalabras claves:Advertising, childhood, HEALTH, media, PAOS Code, televisionAutores:Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.Fuentes:scopusCommunication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain
ArticleAbstract: The challenges imposed by the global development agenda imply reflecting on the role and contributioPalabras claves:COMMUNICATION, happiness, POLICY, Social marketing, Social media, SUSTAINABLE DEVELOPMENT GOALSAutores:Galiano-Coronil A., Jiménez-Marín G., Tobar Pesantez Luis Bayardo, Zambrano R.E.Fuentes:googlescopusBRAND MANAGEMENT FROM SOCIAL MARKETING AND HAPPINESS MANAGEMENT BINOMIAL OF IN THE AGE OF INDUSTRY 4.0
ArticleAbstract: There is a correlation between social marketing management and its strategic approach to brand managPalabras claves:Advertising, Brand, happiness, management, Marketing socialAutores:Galiano-Coronil A., Jiménez-Marín G., Tobar Pesantez Luis Bayardo, Zambrano R.E.Fuentes:googlescopusBusiness and energy efficiency in the age of industry 4.0: The hulten, broweus and Van Dijk sensory marketing model applied to spanish textile stores during the COVID-19 crisis
ArticleAbstract: Strategic and tactical factors come into play in shop competitiveness where, in addition to the prodPalabras claves:covid-19, industry 4.0, Merchandising, Retail, Sensory marketingAutores:Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.Fuentes:scopusFood and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective
ArticleAbstract: Eating Disorders (ED) and obesity are a pandemic in developed and developing societies. In 2018, SpaPalabras claves:Advertising, CHILDREN, Educommunication, FOOD, happiness management, HEALTH, MOBILE DEVICES, Social marketingAutores:Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.Fuentes:scopusOrganizational communication and social marketing strategies targeting Spanish consumers of fashion. Sustainability as a form of happiness management
ArticleAbstract: Purpose: The purpose of this study is to understand the perception and purchase intentions of SpanisPalabras claves:Advertising, Communications, companies, happiness, MARKETING, Social, SustainabilityAutores:Galiano-Coronil A., Jiménez-Marín G., Tobar Pesantez Luis BayardoFuentes:googlescopus