Business and energy efficiency in the age of industry 4.0: The hulten, broweus and Van Dijk sensory marketing model applied to spanish textile stores during the COVID-19 crisis

Article

Abstract: Strategic and tactical factors come into play in shop competitiveness where, in addition to the prod

Palabras claves:

covid-19, industry 4.0, Merchandising, Retail, Sensory marketing

Autores:

Galiano-Coronil A., Jiménez-Marín G., Rafael Ravina-Ripoll, Zambrano R.E.

Fuentes:

scopus