BRAND MANAGEMENT FROM SOCIAL MARKETING AND HAPPINESS MANAGEMENT BINOMIAL OF IN THE AGE OF INDUSTRY 4.0

Article

Abstract: There is a correlation between social marketing management and its strategic approach to brand manag

Palabras claves:

Advertising, Brand, happiness, management, Marketing social

Autores:

Galiano-Coronil A., Jiménez-Marín G., Tobar Pesantez Luis Bayardo, Zambrano R.E.

Fuentes:

google

scopus