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From prosumers to observers: An emergent trend on the internet and among young ecuadorians. results from the world internet project study, Ecuador
ArticleAbstract: Introduction in this article we analyze the data from the Digital 2019 study, prepared by We Are SocPalabras claves:HABITS, internet, Observer, PROSUMER, Young EcuadoriansAutores:Arribas-Urrutia A., Gutiérrez-Cortés F., Octavio Islas-CarmonaFuentes:googlescopusThe contribution of Alvin Toffler to the theoretical and conceptual imaginary of communication
ArticleAbstract: We start by affirming the complexity of communication and refer some of the main contributions to coPalabras claves:Alvin toffler, Marshall McLuhan, Media ecologyAutores:Arribas-Urrutia A., Gutiérrez-Cortés F., Octavio Islas-CarmonaFuentes:googlescopusThe new laws of new media and the re-shaping of the environment
ArticleAbstract: This article aims to reflectively and analytically explore the relationship between information andPalabras claves:Attitude change, Communication impact, Exaptation, ict, Information and communications technology, Marshall McLuhan, Media ecologyAutores:Arribas-Urrutia A., Gutiérrez-Cortés F., Octavio Islas-CarmonaFuentes:googlescopusThe prosumer in the sharing economy: A new way to participate in the consumer market
ArticleAbstract: The concept of prosumer can be grasped as a liaison between communicology —anchored in the understanPalabras claves:Communicology, CONSUMERS, New digital agents, Producers, PROSUMER, Sharing EconomyAutores:Arribas-Urrutia A., Octavio Islas-CarmonaFuentes:googlescopus